Kotler, Philip,et.al. <br/><br/>
Marketing management: South asian perspective 

 - 14 
 -   Pearson Education (Singapore) Pvt. Ltd., New Delhi  2013 
<br/><br/><label>ISBN: </label>1331 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOT-M14