Kolter, Philip; Armstning, Gany <br/><br/>
Principles of marketing 

 - 9 
 -   Prentice - Hall of India, Pvt. ltd., New Delhi  2002 
 - 778 
<br/><br/><label>ISBN: </label>3719 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  KOL-P9