Linneman, Robert E; Stanton, John L <br/><br/>
Marketing planning in a total quality environment 

 -   Jaico Publishing House, Bombay  2002 
 - 464 
<br/><br/><label>ISBN: </label>3795 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  LIN-M